La Granda is an idea of Sergio Capaldo, veterinarian for almost 20 years and zootechnical supervisor for Slow Food.


La Granda is the enhancement of an underrated local lineage: the “Piemontese Fassona” Cattle Breed, first Slow Food Presidium.


La Granda is “preserving through innovation”: a responsible action for the territory, which protects and promotes tradition, using well-advanced and always renewing studies and technologies.


La Granda is a process of “collective growth” that enriches the whole production chain: from roots to final products, through breeders’ competence and animals’ serenity, the company is always searching for the right balance.


La Granda isculture of nutrition“: eco-friendly and clever agriculture and zootechnis.


La Granda is the enhancement of the breeder’s role, which in this context learn to be a good farmer too. He has the possibility to improve and refine his work day by day only through an analyzed knowledge of the soil.


La Granda is a repeatable model adaptable to many agricultural contexts, through clear guidelines, recommended for those who want to follow a quality path.



In the zootechnical field, La Granda is the only reality in the world that guarantees a continuous gain to the farmer, through the establishment of the agreed fixed price. Small and big productions are paid the same way, as long as they work honestly and properly.


The cow-calf line means that the breeder fattens all the animals born in his farm. La Granda wants the person who follows the animal from the beginning to sell the final product, as it happens in the wine world. That is how La Granda protects the quality of its products.


“La Granda is a new way to farm, based
of the balance of three well-beings

Environmental Well-being
La Granda follows a strict policy document concerning animals’ nutrition and natural fertilization of soil. Furthermore, La Granda believes in bacteria-friends, which are essential for the biodiversity, the fecundity of the soil and the quality of fodders. The balance of the soil is possible even through mycorrhizae, a symbiotic connection between a good fungus and the plant. This connection enriches and naturalizes the soil, enhancing its structure and making it much more suitable for the growth of plants useful for animals’ and humans’ nutrition.
Thanks to good bacteria, the plant is stronger to pests and diseases.


Animal Well-being
All La Granda farm respect the cow-calf line: every animal born and raise in the farm. Calves are breast-fed by their mother for around 4-6 months after birth, following the rhythm of nature. After weaning, as precaution to preserve the animal’s health, La Granda DOES NOT use silages, soy, bicarbonate and buffer solutions, antibiotics, sulfonamides or cortisones. Breeding and nutrition are strictly related: raising animals in a correct way helps to supply a high-class meat. In order to do this, a policy to follow is necessary: animals are what they eat!


Human Well-being
The breeder is a main role in the meat supply chain. Through years, the fluctuating market trends made many breeders leave the activity. To enhance this almost abandoned art, La Granda revolutionized its rules: by paying the meat with an agreed fixed price, the farmer’s remuneration increases by 30%. Moreover, La Granda develops the “neutraceutical” concept; “healing with food” is the slogan of an alternative theory that sees in the right nutrition a new natural way to feel good and prevent diseases. It is surely a big step, especially when integrated in the collecting catering field, to which belongs to school canteens and hospitals. The policy of La Granda includes the “traceability” of the product: clearness on the animal’s origins – where and how it has been bred – it’s important to explain to the consumer the nature and the source of his food.